EXECUTIVE N - WOOD FINISHES

Location: Coimbatore, TN, IN
Areas of Work: Sales & Marketing
Job Id: 15003
External Job Description
Job Purpose

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood

coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion

and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers,

Architects and end Consumers and thereby, achieving overall business objectives.


Business objectives

Assist the dealer network in driving sales value and volume for
Wood Coatings

Generate demand for wood coatings by means of organizing
activations, samplings and trainings to stakeholders like

contractors, applicators etc.

Expand the network for wood coatings through integration with
retail, projects and services team by means of sharing of leads

Drive growth by targeting and engaging with certain specific
stakeholders who deal exclusively with Wood coatings like

furniture manufacturers

Stakeholder Management

Conduct shop meets on new wood coatings to promote growth in
the market

Drive sales by engaging with contractors and architects by means
of product trainings and activations

Ensure effective implementation of various promotional schemes
and displays for all stakeholders like contractors, dealers etc.

Resolve dealer and consumer complaints with respect to wood-
coatings and ensure closure within benchmark timelines


Market Intelligence · Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market. · Devise ways in which the product strengths can be communicated to the consumers and influencers

Key Performance Indicators -

Value and Volume target of Wood coatings · Percentage dealer network value growth · Percentage increase in APEHS and Project Sales site penetration · Percentage increase in users for high end wood coatings · Product trainings to targeted set of stakeholders

Qualifications Essential · Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)

· Minimum of 50% marks throughout education without any backlogs · Graduation must be through a full-time course · Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered Desired · Candidates with MBA/PGDM in Sales and Marketing

Previous Experience Essential · Fresher Desired · 1 – 2 years of experience in Sales function in any organization · Experience in wood finishes industry will be preferred

Functional Competencies · Product knowledge · Analytical skills

Behavioral Competencies · Planning and result orientation · Communication skills- verbal and written

Additional Requirements · Role involves visiting dealer counters, customer sites which requires extensive travelling · Role requires pan India mobility as it is transferrable in nature · Proficiency with MS – Office, MS – Excel is mandatory · Age to be between 26 - 30 Years.