Digital Marketing Executive

As a Digital Marketing Executive at Big A Solutions, you will be responsible for executing end-to-end online marketing strategies to increase brand visibility for both the agency and its diverse clientele. You will work at the intersection of SEO, Social Media Management, and Paid Advertising to drive high-quality leads and conversions.

Key Roles & Responsibilities

1. Search Engine Optimization (SEO) & Web Management

On-Page & Off-Page SEO: Conduct keyword research and implement SEO strategies to improve organic rankings on Google.
Website Audits: Regularly monitor website health, fix broken links, and optimize meta tags and descriptions.
Content Updates: Use CMS platforms (like WordPress) to upload blogs, update service pages, and ensure all web content is SEO-friendly.
2. Social Media Management (SMM)

Campaign Planning: Develop monthly content calendars for platforms including Facebook, Instagram, LinkedIn, and X (Twitter).
Engagement: Monitor social media channels, respond to comments/queries, and foster community growth.
Trend Tracking: Stay updated with viral trends and platform algorithm changes to keep the brand relevant.
3. Paid Advertising (PPC & Meta Ads)

Campaign Execution: Assist in setting up and managing paid search (Google Ads) and Meta - Social Media Ad Campaigns.
Budget Management: Monitor daily spends to ensure campaigns stay within budget while achieving the best possible Cost Per Lead (CPL).
A/B Testing: Run split tests on ad creatives and landing pages to improve conversion rates.
4. Content Creation & Strategy

Copywriting: Draft compelling ad copies, email newsletters, and engaging social media captions.
Visual Coordination: Collaborate with graphic designers and video editors to create high-quality marketing collateral (reels, infographics, banners).
Email Marketing: Design and dispatch automated email sequences and newsletters to nurture leads.
5. Analytics & Reporting

Data Monitoring: Use tools like Google Analytics 4 (GA4) and Search Console to track website traffic and user behavior.
Performance Reports: Prepare weekly and monthly reports for stakeholders, highlighting Key Performance Indicators (KPIs) such as ROI, reach, and conversion rates.
Job Type: Full-time

Pay: ₹10,000.00 - ₹14,000.00 per month

Benefits:

Internet reimbursement
Work from home
Education:

Bachelor's (Required)
Experience:

Digital marketing: 1 year (Required)
Work Location: Remote