Digital Marketing Manager

We are seeking a seasoned Digital Marketing Manager with over 10 years of experience to lead and scale our digital marketing strategy across multiple channels. The ideal candidate is a data-driven leader with deep expertise in performance marketing, brand growth, and digital transformation. You will oversee the execution of campaigns that drive traffic, engagement, and revenue, while mentoring a team of marketing professionals.

Key Responsibilities

Develop, implement, and optimize comprehensive digital marketing strategies aligned with business goals.
Lead end-to-end digital campaigns across SEO, SEM, social media, email, display, and content marketing.
Manage and optimize the digital marketing budget, ensuring maximum ROI.
Oversee marketing analytics, reporting on KPIs such as traffic, conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS).
Collaborate with cross-functional teams (sales, design, product, and IT) to ensure consistent brand messaging and customer experience.
Drive marketing automation and CRM initiatives using tools like HubSpot, Salesforce, or Marketo.
Stay current on emerging digital trends, tools, and technologies to maintain a competitive edge.
Mentor and develop junior marketers, fostering innovation, accountability, and performance excellence.
Manage relationships with external agencies, vendors, and partners.
Support content, brand, and creative development to strengthen overall marketing impact.
Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
10+ years of progressive experience in digital marketing, with at least 3 years in a managerial or leadership role.
Proven track record of leading successful multi-channel digital campaigns.
Expertise in Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush), Google Analytics, and marketing automation platforms.
Strong analytical, strategic, and project management skills.
Excellent communication and leadership abilities.
Demonstrated success in managing budgets, teams, and complex digital ecosystems.
Preferred Qualifications

Experience in [specific industry: e.g., e-commerce, SaaS, finance, healthcare, etc.].
Certification in Google Ads, HubSpot, or Digital Marketing (e.g., from Google, Meta, or AMA).
Familiarity with AI-driven marketing tools and data visualization software (e.g., Power BI, Tableau).
Job Type: Full-time

Pay: From ₹45,000.00 per month

Work Location: In person