Senior Digital Marketing Manager
2 months agoDevelop and execute data-driven digital marketing strategies to generate quality leads and increase student admissions
Plan, manage, and optimize campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and YouTube
Lead SEO, SEM, SMO, and SMM initiatives to improve visibility, traffic, and engagement
Monitor performance using tools like Google Analytics, Search Console, and Tag Manager, ensuring ROI-driven decisions
Collaborate with academic and creative teams to design high-impact content campaigns (emails, blogs, landing pages)
Oversee social media presence and brand positioning across platforms
Build and maintain institutional partnerships with schools and colleges for collaborations and bulk admissions
Analyze campaign performance and continuously optimize for better conversion rates
Stay updated with the latest trends, tools, and algorithm changes
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Required Qualifications
Minimum 5 years of proven experience in digital marketing manager position (education/edtech preferred)
Strong expertise in lead generation, funnel optimization, and performance marketing
Hands-on experience with tools like Google Ads, Meta Business Suite, Google Analytics, SEMrush, Canva, and CRM platforms
Excellent communication skills in English and Tamil
Preferred Candidate Profile
Experience in educational institutions / coaching centres / edtech platforms
Strong team handling and leadership ability
Capable of independent decision-making and strategy execution
Skilled in managing end-to-end digital presence including website and campaigns
Must be based in Tamil Nadu
Job Types: Full-time, Permanent
Pay: ₹50,000.00 - ₹100,000.00 per month
Benefits:
Food provided
Health insurance
Leave encashment
Life insurance
Paid time off
Provident Fund
Ability to commute/relocate:
Madurai, Tamil Nadu: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)
Experience:
Digital marketing manager position: 5 years (Required)
Work Location: In person
Professor Academy, Headquarters, No.14, West Avenue, Kodambakkam, Chennai, Tamil Nadu 600024, Madurai, Tamilnadu, India, 600024
Professor Academy is a Tamilnadu-based coaching institute founded in 2016 by Mr. Saravana Perumal. Its aim is to create a community of skilled teachers and professors by providing quality and affordable coaching to people from different sections of society.
Since its inception, it has been catering to the aspirants of competitive exams for Commerce, Computer Science, English, Economics, Education, Management, Mathematics, and Life Science. With illustrious faculty and easy-to-grasp teaching, Professor Academy helps students script their success stories in National Eligibility Test (UGC NET & CSIR NET) with Junior Research Fellowship (JRF), State Eligibility Test (SET), Tamilnadu Teachers Recruitment Board (TRB) exams (UG TRB, PG TRB, Polytechnic TRB, Arts and Science TRB), Teachers Eligibility Test (TET), State Council of Educational Research and Training (SCERT), Tamilnadu Public Service Commission (TNPSC), and Common University Entrance Test (CUET).
The academy takes pride in students’ securing topmost ranks in both state- and national-level exams.