Branding Executive
4 months agoKey Responsibilities
Develop, maintain, and enforce brand guidelines across all marketing, digital, and communication touchpoints to ensure brand consistency and integrity.
Plan, manage, and continuously update the weekly marketing calendar, ensuring effective coordination of campaigns, product launches, and ongoing marketing initiatives.
Conduct comprehensive market research on products, consumer behavior, and industry trends to support strategic, data-driven decision-making.
Perform new market assessments to identify growth opportunities, evaluate market entry strategies, and define emerging customer segments.
Execute detailed competitor analysis, monitoring pricing strategies, product positioning, promotional activities, and messaging to strengthen competitive positioning.
Support and manage e-commerce operations, including product listings, content optimization, merchandising, and performance tracking to improve online sales effectiveness.
Strong working knowledge of major creative applications is mandatory, with the ability to independently develop, adapt, and optimize visual marketing assets across platforms.
39 B, Anna Nagar Main Road, Kuruvikaran Salai, Anna Nagar, Shenoy Nagar, Madurai, Tamil Nadu 625020, Madurai, Tamilnadu, India, 625020
Founded in 1980, Vaighai Agro is currently “India’s largest rice bran processor” with state-of-the-art
manufacturing facilities spread across South India. Notably, we have consistently bagged the
“Highest Rice Bran Processors of India” award from the SEA, India, since 2009.
Incepted with the express purpose of manufacturing and supplying rice bran oil and de-oiled
bran products, Vaighai Agro has been instrumental in shifting India’s agribusiness industry
from a model of dependency to self-sufficiency.
Research & Innovation : The organization has exceptional quality assurance
and fully-equipped R&D facilities with international-standard testing and research assets
managed by a team of skilled professionals. Our reputable quality assurance framework assures
the superior quality and integrity of the products we deliver to our clientele. In addition,
our ongoing innovation efforts are designed to satisfy the evolving needs
of our clients most efficiently and productively.