Vaighai Agro Products

Branding Executive

4 months ago
Vaighai Agro Products Madurai, Tamilnadu
Full Time 0 Applicants

Job Key Highlights
Salary
₹25,000 - ₹30,000
Experience
Experienced
Work Mode
WFO
Openings
3 Vacancy
Qualification
UG (A Bachelor's degree in Marketing, Business Administration (BBA), MBA in Marketing)
Shift
Day
Job Description
We are seeking a detail-oriented and creative Marketing & Brand Executive to support brand consistency, market intelligence, and e-commerce initiatives. The role combines strategic analysis with hands-on creative execution, contributing to both brand growth and market expansion.

Key Responsibilities

Develop, maintain, and enforce brand guidelines across all marketing, digital, and communication touchpoints to ensure brand consistency and integrity.
Plan, manage, and continuously update the weekly marketing calendar, ensuring effective coordination of campaigns, product launches, and ongoing marketing initiatives.
Conduct comprehensive market research on products, consumer behavior, and industry trends to support strategic, data-driven decision-making.
Perform new market assessments to identify growth opportunities, evaluate market entry strategies, and define emerging customer segments.
Execute detailed competitor analysis, monitoring pricing strategies, product positioning, promotional activities, and messaging to strengthen competitive positioning.
Support and manage e-commerce operations, including product listings, content optimization, merchandising, and performance tracking to improve online sales effectiveness.
Strong working knowledge of major creative applications is mandatory, with the ability to independently develop, adapt, and optimize visual marketing assets across platforms.
Key Skills Required
Strong understanding of branding principles brand positioning and core marketing fundamentals digital marketing ecosystems including product management content optimization performance tracking.
Overview & Timeline
Posted Date 03 Apr, 2026
Apply Deadline 17 May, 2026
Role Category Brand Manager
Joining Time Immediate

Work Location Address

39 B, Anna Nagar Main Road, Kuruvikaran Salai, Anna Nagar, Shenoy Nagar, Madurai, Tamil Nadu 625020, Madurai, Tamilnadu, India, 625020

About Vaighai Agro Products

Founded in 1980, Vaighai Agro is currently “India’s largest rice bran processor” with state-of-the-art
manufacturing facilities spread across South India. Notably, we have consistently bagged the
“Highest Rice Bran Processors of India” award from the SEA, India, since 2009.

Incepted with the express purpose of manufacturing and supplying rice bran oil and de-oiled
bran products, Vaighai Agro has been instrumental in shifting India’s agribusiness industry
from a model of dependency to self-sufficiency.

Research & Innovation : The organization has exceptional quality assurance
and fully-equipped R&D facilities with international-standard testing and research assets
managed by a team of skilled professionals. Our reputable quality assurance framework assures
the superior quality and integrity of the products we deliver to our clientele. In addition,
our ongoing innovation efforts are designed to satisfy the evolving needs
of our clients most efficiently and productively.

Jobs Companies Login